Clik here to view.
Making The Case For MaxDiff
Maxdiff is a superior technique for the research of preferences or importance. In our presentation at the 2010 AMA Market Research conference in Atlanta, my colleague Kathryn Korostoff from Research...
View ArticleClik here to view.
Which Rating Scales Should I Use?
Sometimes I’m asked to review surveys or analyze data collected via surveys developed by clients and more often than not I find rating scales, (aka Likert scales) of different sizes and directions...
View ArticleClik here to view.
Making The Case For MaxDiff
MaxDiff (Maximum Difference Scaling) is a superior technique for the research of preferences or importance. In our presentation at the 2010 AMA Market Research conference in Atlanta, my colleague...
View ArticleClik here to view.
Which Rating Scales Should I Use?
Sometimes I’m asked to review surveys or analyze data collected via surveys developed by clients and more often than not I find rating scales, (aka Likert scales) of different sizes and directions...
View Article