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Making The Case For MaxDiff
MaxDiff (Maximum Difference Scaling) is a superior technique for the research of preferences or importance. In our presentation at the 2010 AMA Market Research conference in Atlanta, my colleague...
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Which Rating Scales Should I Use?
Sometimes I’m asked to review surveys or analyze data collected via surveys developed by clients and more often than not I find rating scales, (aka Likert scales) of different sizes and directions...
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